I met with a couple of bright young women today, eager to launch a new business and putting some early thought into social media strategy to support it. One of them expressed concern over committing a social media faux pas — or, as she called it, “social media suicide.” I thought that was funny and… Continue reading »
Aug
24
Five Elements of a Successful Social Media Policy
It still makes companies nervous to allow employees to use social media — at all — but particularly on behalf of the company. What helps, and is often the first stage to get through before a company is ready to engage on the social web, is for the company to draft and adopt a social… Continue reading »
