It’s a very busy time for my business and yesterday included a marathon of meetings right in a row (six!). Right in the middle, we met with a prospective client. Now, Jaggers Communications offers the full suite of communications services from public relations to brand positioning to social media strategy, but often client conversations begin… Continue reading »
Dec
01
Business Blogging: Are you Overthinking it?
Blogging for and about your business is more important now than ever. And yet, businesses are still struggling not only with the execution, but the concept. Here are some of the hangups I hear from clients roadblocked by blogging fear or misunderstanding: We don’t have a consumer project, so it doesn’t seem like anyone would… Continue reading »
Nov
29
Social Media: Providing Valuable Content or Just Over-sharing?
It’s a really fine line sometimes, the balance between over-sharing company news and content on social platforms and making sure you’re providing value to your audience. It’s the difference, I think, between selling and telling your company story. It’s hard for a lot of individuals representing organizations to make this distinction. One way to keep… Continue reading »
Nov
02
Jaggers Communications Adds Business Development Team Member, Erika Gennari
More than ten years ago I worked for a metropolitan St. Louis, Missouri-based eyecare company in its marketing department. Every semester we had an intern join us to support our efforts in public relations, internal communications and marketing. Some were forgettable, of course, but some stood out and left an impression of a student with great promise… Continue reading »
Nov
01
J.C. Penney Defines their Brand and How it’s Different from Kohl’s
I caught the end of a J.C. Penney TV commercial this morning and a line stood out . . . Unlike other stores, J.C. Penney doesn’t make you return to save. For regular shoppers, you know this is a direct hit on Kohl’s and Penney’s nailed it. Kohl’s offers a program of “Kohl’s Cash” getting… Continue reading »
