Individuals and companies struggling with the plunge into the social media pool can consider this: try LinkedIn first. LinkedIn is a business network, first, foremost and always, and for the uninitiated, the perfect place to establish a social network for business growth that is easy to understand and not overwhelming. LinkedIn is a constant resource… Continue reading »
Mar
28
Amy Eastlack joins the Jaggers Communications Team
I am beyond thrilled to announce an addition to the Jaggers Communications family. You might know her from SuzySaid in Charlottesville or as a television star on C’ville Plugged In, a segment that aired for more than a year on CBS-19, WCAV. She’s Amy Eastlack, my good friend, a fantastic writer, a social media engagement specialist… Continue reading »
Dec
13
The Culture of Social Media without the Platforms; Mind = Blown
It’s a very busy time for my business and yesterday included a marathon of meetings right in a row (six!). Right in the middle, we met with a prospective client. Now, Jaggers Communications offers the full suite of communications services from public relations to brand positioning to social media strategy, but often client conversations begin… Continue reading »
Dec
01
Business Blogging: Are you Overthinking it?
Blogging for and about your business is more important now than ever. And yet, businesses are still struggling not only with the execution, but the concept. Here are some of the hangups I hear from clients roadblocked by blogging fear or misunderstanding: We don’t have a consumer project, so it doesn’t seem like anyone would… Continue reading »
Nov
29
Social Media: Providing Valuable Content or Just Over-sharing?
It’s a really fine line sometimes, the balance between over-sharing company news and content on social platforms and making sure you’re providing value to your audience. It’s the difference, I think, between selling and telling your company story. It’s hard for a lot of individuals representing organizations to make this distinction. One way to keep… Continue reading »
