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CAAR

Sep 06
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Branding — a Client-Driven Brand Refresh for the REALTORS Association

By Marketing

We are fortunate to have had a long-term relationship with our area REALTORS®  association. They don’t need us all the time, but sometimes there’s a project, or a training, or a one-time PR or communications need we can jump in and provide. We were excited when the CAAR team told us they were looking for an update to language about what the association offers, i.e. messaging, and a new brand identity to support that messaging. We pulled in graphic design partner Yellowfish to collaborate and exceed our client’s expectations.

The messaging that resonated with the group is:

CAAR is Your Gateway to More

  • Knowledge
  • Influence
  • Solutions

Knowledge builds more credibility, business, and revenue. Influence results from collaboration among REALTORS®, local government, and community.
Solutions and tools  keep you indispensable.

Once we gained consensus from a group of association leaders, we could move into the design phase, creating the logo, and other graphic representations to use in social media, in print, and on large banners.

Our client, Ali DiGuardo, CAAR’s director of marketing and communications had this to say: “We are extremely pleased with the logo and associated marketing pieces. We originally showcased the logo, value proposition, proof points, and imagery during our June General Membership Meeting, and have received great feedback from members. The new logo is a true representation of CAAR and how it supports its membership of over 1,000 REALTORS® and 400 support staff and affiliates.”

It was a fun project and a great collaborative effort. It’s great to see our work come to life in a popular local brand.

 

Mar 06
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JAGGERS COMMUNICATIONS ANNOUNCES 2012 COMMUNITY PARTNER: CENTER FOR NONPROFIT EXCELLENCE

By Jaggers Communications News

CHARLOTTESVILLE, Va. (March 6, 2012) – Jaggers Communications, a strategic  communications firm with a growing presence in Charlottesville, announces that Center for Nonprofit Excellence (CNE) will be its local pro-bono community partner for 2012. The firm will develop an integrated, strategic communications plan to support the organization’s programs, events and member resources.

“We’re honored to have been chosen as this year’s community partner. Bringing increased awareness to the tools, training sessions and resources we offer will surely help strengthen our local nonprofit community,” said Cristine Nardi, CNE’s executive director.

Jaggers Communications provides a positive impact to the communities in which it has a presence by selecting a nonprofit organization to work with on a pro-bono basis each year. “We believe it is critical to give back to the communities where we live and work,” said Marijean Jaggers, president and owner of the firm. “We’re very excited to work with CNE as this year’s community partner. CNE works with local nonprofits to build the capacity of staff, board and volunteers to effectively manage and lead and to collaborate to increase mission impact. By supporting their initiatives we can effectively support the entire nonprofit community as well as local businesses.”

The firm has added several clients to its roster in 2012 including HemoShear, a biotechnology research company, telecommunications provider Lumos Networks, headquartered in Waynesboro, Va., the Charlottesville Albemarle Association of REALTORS® (CAAR), and Rebecca’s Natural Food, a supplement and organic grocery store based in Charlottesville.

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 About The Center for Nonprofit Excellence
Center for Nonprofit Excellence (CNE) in Charlottesville, Va. is the area’s primary resource for nonprofit management, leadership and collaboration. CNE strengthens nonprofits to reach their potential by sharing information, providing training and professional development and encouraging collaboration to enable a healthy, vibrant community.

About Jaggers Communications
Jaggers Communications applies experience to help businesses and nonprofits reach their business goals through strategic marketing, content creation, public relations and social media. Jaggers Communications provides organizations in the health care, education,technology, travel and tourism industries with social media consulting, public relations support and reputation management strategy. The firm was founded in 2011 to serve businesses with a need for cost-effective, strategic communications with effective reach.