This has happened several times: a client has engaged me to work with Twitter to try to capture a username that is their business name, that someone else is using.
Guess what? This isn’t easy, nor is it always possible. (I have been successful, but there are no guarantees.)
So it’s funny to me when a major brand like Netflix forgets one of the critical items on the business startup checklist: securing the business’s Twitter handle. Thanks to my friend Jamey for passing on this priceless bit.
Movie delivery service Netflix has just announced that it is rebranding its DVD-by-mail service as Qwikster and that it will keep calling its streaming service Netflix. . . . Netflix, naively, has neglected to pin down the @Qwikster Twitter account before launch. The account is currently owned by somebody who chooses to best represent themselves as Elmo smoking a joint.
Whoa, boy. This gaffe is going to cost Netflix at the very least, some good weed.
Gentle reminder for businesses large and small — lock in your user names and custom URLs right now, today. Or someone else will.
Update: Netflix Abandons Qwikster