Your business may have already taken up blogging efforts, but they’ve flagged, as many do, and you need a shot in the keister to get your online presence revived.
As a reminder, small businesses that blog get 55% more traffic to their websites than businesses that do not blog.
No, silly — don’t just take my word for it — read the study for yourself.
I’m here to help, so here are five ways to get back to blogging and down to business:
- Feature your fans! The Charlottesville Albemarle Airport has begun a spotlight series featuring different members of the CHO family. See the spotlight on airport photographer Jack Looney!
- Invite a vendor or business partner to contribute a guest blog post. I was fortunate to have a great piece by Chester Hull of ProSound recently and my co-conspirator (we’re writing a book together) Ken Mueller is a regular guest on the Change the Conversation blog.
- Use video — seriously – videos that are a couple of minutes long, homespun (read: not professionally produced) and tell the story of your business are a fantastic way to connect with your audience.
- Read, read, read. Read other blogs — outside your industry. Read a newspaper (online or in print! I don’t judge!). Read a magazine. Read a book. Read with an eye for inspiration and you will find it.
- Brainstorm a bunch of lists. How many can you develop in an hour? 6 Ways to Bake a Potato! 3 Rules for Getting a Great Haircut! 5 Questions to Ask When Choosing a Dentist! You can do it.