I like to take a peek at the Google Analytics of this site for the full year overview toward the end of each year. Looking at what visitors read the most helps shape what I decide to publish in the coming year. In 2014, the most visits were to posts about creating good LinkedIn summaries — something it seems most of you still struggle to complete.

The first post of its kind shared six good examples of summaries.

This post was the second collection of good summaries.

After that, the most visits were to posts about crisis communications, particularly around the social media surge that happened with the disappearance of Hannah Graham from Charlottesville, Va.

Another popular post in 2014 took a look at news values — what they are, and how to make sure your business is paying attention to them before posting, pitching, engaging media.

What was the most popular content your blog produced in the past year?




We went with a “happy new year” theme for this year’s company holiday card, mostly because we’re slow to get these out in the mail! The artwork is from Watermark Design.

Let this serve as your reminder to touch base with customers and clients at the end of the year — they’re looking forward to hearing from you!

I’ve written about how tired I am of e-mail. It has its uses, but fails in many ways. Phone calls are great, when needed. Texting is fantastic for a lot of quick communication. I’ve been thinking, though, of doing more writing by hand starting with the end of this year.

No, no: I don’t just mean holiday cards. I mean letters. Not a lot. Just a few.

My friend Amanda is very, very good at this. She sends the best birthday cards and handwritten “thinking of you” notes I’ve ever received.

A little secret? I keep them all. I keep all the handwritten, mailed notes I get. I have a rather large drawer full of them. When I’m having a particularly crappy day, it is really nice to open that drawer and read the words of dear friends and family.

So why haven’t I returned the favor? I get hung up on the lack of awesome stationery and an available pen. (Pretty sure I can remedy that). I get hung up on the fact that my fingers are near a keyboard or a smartphone all of my waking hours.

I’m going to give it a whirl, though. I have two very special people to start writing to, and I’ll see where it goes from there.

Do you write by hand? Do you like it when you get something handwritten in the mail?

Joey DeVilla sums it up nicely with a handy flowchart. His point is, of course, if someone wishes you any kind of warm, thoughtful greeting — even if it’s for a holiday you don’t celebrate — thank them, and wish them well! It’s not an invitation to argue with them. It’s not an attempt to proselytize. It’s just a greeting.

Having worked in public relations my entire career, I’ve been conditioned to offer very holiday nonspecific greetings and am often, perhaps, overly careful to share the appropriate message. This post, though, makes me rethink that a little, and this year, I’m just going to wish people well however the mood strikes.

As we head into Thanksgiving, in that case, I wish you all a Happy Pie Day!

Yesterday was my birthday. Yay for birthdays! Many of us have known the joy of the Facebook birthday; the flood of messages from friends near, far, and from high school! It’s great fun. This year, for the first time, I was getting numerous birthday greetings on LinkedIn as well! LinkedIn has been taking cues from younger sister and “friends” social network (vs. business-only) Facebook and adopted some of the attributes we like best about Facebook. The birthday nudge that LinkedIn is using also reminds your network about job changes and work anniversaries for connections, giving us all a reason to engage with one another within LinkedIn. I approve!

What do you think? Will you wish work colleagues and business connections a happy birthday on LinkedIn?


linkedin birthday