There was much discussion at a client’s office last week about the use of projects on LinkedIn profiles. It started, because the client has clients of its own. For purposes of sales, lead generation, and peer-to-peer relationship building, they wanted to create a profile for a team member that made sure it was clear there was a relationship with the firm’s customer.

It’s not appropriate to create a profile that shows that customer as the team member’s employer — that’s just not true. Any time you include a client in Experience it’s going to look like you were an employee there — even if it’s simultaneous with your current work experience.

Enter “Projects” as the solution to this problem.

When you add Projects to your LinkedIn profile, they are listed underneath the employer that managed that work. You can list a client company name in the project, and even tag other project team members, but it doesn’t make it look like you had a desk, a parking spot, and a 401k there.

If you need guidance on how to add projects, just follow the instructions here.

Wednesday, June 11 and Thursday, June 12 I’ll be offering social media workshops at a great location on Charlottesville’s Downtown Mall. There are a few seats left for each session, and you can reserve yours now by calling 434-260-7144. Here’s why YOU should sign up:

  1. It’s a way to get out of the office for a morning or two
  2. It’s a way to spend some time in the delightful downtown event venue Old Metropolitan Hall (you know you’ve been wanting to check it out)
  3. You will learn more about how to use social media for your business, your job, and your personal interests than you would ever have believed possible in just half a day
  4. You will meet other, interesting Charlottesville people for possible friendship and business partnership opportunities (and who knows? Maybe more!)
  5. Free lunch, free coffee, and free air conditioning

Follow the jump for more information, or just call 434 -260- 7144 right now and sign up.

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Wendy Edwards is no stranger to radio, with a long career in broadcasting alongside others, co-hosting, co-producing, and performing as on-air talent. Wendy’s going solo, with a radio show that she’s dreamed of hosting for many years. Wendy is the host of Conversations with Wendy, an emotionally intelligent, engaging entertainer and connector of people, Wendy brings to the air a talk show that encourages people to live their best lives. The weekly, hour-long show features real people sharing their stories of overcoming adversity, celebrating unique cultures, living well in our community, and applauding individuality. With your support, Conversations with Wendy will continue helping people be heard, making community connections, and highlighting the stories that matter.

Find out more about Wendy’s Kickstarter to keep the show on the air, and please make a donation today!

 

 

I’m not often at the cutting edge of what’s in style. But last weekend, I saw a pretty trendy young gal wearing some acid-washed, high-waisted shorts and I recoiled. I was told by my friends that this is definitely “in” but once again, I’ll be letting a trend pass me by. I did that one, back in 1985. I don’t need to do it again.

Other than fashion, some trends go out of style and just never really come back in. One is the spirit of collaboration. Around the same time acid wash was popular, and for a good ten years afterward, it was common in PR, marketing, and advertising practices to guard your Rolodex. Nobody collaborated. Everything was competitive. Now, though, the field is so broad, that there are real specialists everywhere. It’s MUCH more common to build a team of specialists, even if that means firms coming together to serve a single client.

My firm doesn’t specialize in advertising, design, web development, or media buying. But we collaborate often and successfully with partners who are really GOOD at those disciplines. For the client’s money, they get better service and expertise.

It’s interesting to me how some old guard firms are still hanging on to the acid-wash philosophy of competition instead of growing one another’s business through referrals, coming together to serve larger, more interesting accounts, and providing the best skilled expertise to meet the clients’ needs.

So 1985, and really never coming back in style.