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Jaggers Communications - Page 2 of 109 - Marketing, Public Relations and Social Strategy.

One of the most requested services we offer seems so simple on its surface. The Executive Session is designed to help clients in a one-0n-one meeting define their individual professional communications goals, review and improve their online presence, and create a plan for them to continue on a strategic path. Since professionally, one’s LinkedIn presence is sometimes the only place a person is visible online, we focus on getting our clients’ LinkedIn profiles up to snuff.

What I’ve observed in these sessions is that we can get a client up to All-Star status consistently in under two hours. Devoting the time to getting that important work done is often not a priority for business people, but the benefits they realize as soon as they’ve completed this work have a lot of value.

Rarely does anyone WANT to sit down and master a LinkedIn profile. People are overwhelmed by the platform, or worried about doing something wrong, or just annoyed by the hassle of taking the time to do what might be thought of as a tedious task. That’s why we set aside this time for a session we aim to make fun, fast, informative, and above all, valuable.

We get you to get this important work done — and for many people who have taken advantage of this service, it’s helped them build business, make valuable new connections, and further their career objectives.

Now, isn’t it time you were an All-Star?

My friend, media personality, and historian Coy Barefoot asked me to speak to his media class today at UVa. I love to teach and miss engaging with college students so I jumped at the chance. I used to teach public relations to college juniors and seniors who were communications majors at Fontbonne University in St. Louis, Missouri and I really loved that experience.

Today, the students had questions about how businesses and brands should be presenting themselves online, how media relations works today, now that social media is so prevalent, and what steps are important in crisis communications.

Three things I told them that I think bear repeating are these:

  1. If you want to be in communications, go buy the domain that is your name today, host it, install WordPress and, at a minimum, publish your resume. Maintain the domain.
  2. In a crisis, if you’re representing a brand, the first, most important step to take is an apology (even if you’re sorry that your community is experiencing this bad thing) and an expression of empathy.
  3. Pay attention to your personal brand; it can make you employable, valuable, and attractive. (Or the opposite of these, obviously. Manage it.)

For the student who showed up late to class and nodded off during — I bet she has a hard time finding a job when she graduates. Bet she never sees this post, either. D minus!

It shouldn’t be news that people do business with people they like, but it seems as if we need to point that out to business owners periodically. Since that’s true, and it should be a generally acknowledged truth, it’s mystifying why companies often still make their employees online-anonymous.

What do I mean by online-anonymous? I see company blogs where each post is authored by “Admin” which must have been the world’s most popular baby name from 1960 till about 1990, given how many “Admins” there are out there. People — readers, business prospects, business partners, members, customers, etc. — want to know whose voice it is they’re hearing! They want to know who the authors are of the content they’re consuming — always. Better yet if they can SEE the person who is writing/tweeting, etc.

Better still is the opportunity to contact or connect with the person behind the company account. Let your readers or online visitors know where to find your people online — or off — by e-mail or phone, on LinkedIn, etc.

What worries you? I’ve heard from company managers that they don’t allow their employees to have an online presence that identifies them as a member of the company for the following reasons (with my parenthetical responses):

  1. They don’t want recruiters or other companies to steal their valuable people away (My response: be a better employer and you won’t have to worry about that.)
  2. They are embarrassed about their employees and don’t think they’ll represent the company appropriately (Two things: reconsider your hires/weed out, and train/put in place a social media policy to protect you and the employees and make it clear what your expectations are in this realm. Your employees ARE representing you, whether you like it or not.)
  3. They’re afraid of being contacted by too many people. (Huh? OK, I guess I understand if you’re attracting a lot of people who are not the right audience, but if that’s the case, then it’s your communications strategy that’s off, or maybe you’re just trying to go out of business?)
  4. Turnover is high, and it’s such a pain to keep removing people or replacing them online. (Hmmm. If turnover is so high, it’s possible your business challenges go much deeper than your online presence. Even if an employee leaves the organization, you don’t have to remove the fact that they ever were associated with your business. In fact, that looks a little fishy to the outside observer. Unless they were a really bad seed, let that person be part of the incredible history that tells the story of your company. You don’t have any control over what that person does online and it’s likely their LinkedIn profile is going to show their employment with you regardless.)

I invite you all in 2015 to introduce us to the people who make up your business. Let’s see their shining faces and get to know their names. I’m far more likely to remember a person than the company name and I’m definitely more interested in interacting with a human than a faceless logo. Aren’t you?


I like to take a peek at the Google Analytics of this site for the full year overview toward the end of each year. Looking at what visitors read the most helps shape what I decide to publish in the coming year. In 2014, the most visits were to posts about creating good LinkedIn summaries — something it seems most of you still struggle to complete.

The first post of its kind shared six good examples of summaries.

This post was the second collection of good summaries.

After that, the most visits were to posts about crisis communications, particularly around the social media surge that happened with the disappearance of Hannah Graham from Charlottesville, Va.

Another popular post in 2014 took a look at news values — what they are, and how to make sure your business is paying attention to them before posting, pitching, engaging media.

What was the most popular content your blog produced in the past year?




We went with a “happy new year” theme for this year’s company holiday card, mostly because we’re slow to get these out in the mail! The artwork is from Watermark Design.

Let this serve as your reminder to touch base with customers and clients at the end of the year — they’re looking forward to hearing from you!