My friends Ginger Germani and Erica Haskins will be happy to see this. And while you’re pondering what “radio hair” looks like, please listen to the podcast from Charlottesville — Right Now! We talked about reputation management, brand engagement and social media with Coy Barefoot!
May
01
Oh, Giveaways!
I had an old boss who said you should never have to pay people to read our newspaper. We didn’t want those kinds of readers. We worked at a small market newsweekly and the radio station (like a LOT of radio stations) would constantly offer “on-air giveaways to the 14th caller”. Actual cash! They gave… Continue reading »
Apr
30
Good Community is a Timeless Social Media Value
We were at a client meeting last week presenting social media strategy, and Marijean was kind enough to mention my past history as founder of a company called Rowdy.com. Rowdy was known as a “social network” and was focused on NASCAR racing. We built a platform to blog, share photos, video, comments, and observations on… Continue reading »
Apr
30
Yes, that is how it works.
The other day, I was talking to a friend of mine about wine and how you always have that really nice bottle that never gets opened. (Or most people do. Wine has a short life span in our house.) She said she’s had one in her rack for years. The conversation went something like this:… Continue reading »
Apr
26
You Can’t Outsource Authenticity
It’s a conversation I’ve had far too often; small businesses get overwhelmed by the responsibility of maintaining an online presence. They start to look for ways to outsource it. They ask: Can I hire someone to post on Facebook and Twitter for us? Can I hire someone to ghostwrite my blog? What if we have… Continue reading »
