You’ve all gotten this message: “I’d like to add you to my professional network.” Here are 6 reasons why you should never, ever send this default message. It demonstrates to the contact that you don’t really know much about social networking. It is a lazy approach — you should put some thought into it instead… Continue reading »
Jan
19
Measuring Success: What’s a Bounce Rate and Does it Matter?
If you’re a casual Google Analytics user, you may have noticed a mysterious statistic in your reports; the bounce rate. A lot of unmaintained, unintentional online management of your reputation can result in high bounce rates, in the neighborhood of 40-60% or (gulp!) higher. Is that bad? YES! A high bounce rate means that a… Continue reading »
Jan
16
What to do if Your Twitter Account Gets Hacked
It’s probably happened to someone you follow, or someone who follows you. Twitter accounts get hacked when users have simple passwords, when users click on links from other hacked accounts or when users aren’t properly managing privacy. But what do you do when (and if) your account is hacked? Change your password to a… Continue reading »
