Category Archive: Social Media

Jan 14

What to do When Your Campaign Accidentally Goes Viral

There’s really nothing that can prepare you for that moment when you pick up your phone and/or  log in to Facebook and see 8,000 new messages. Just yesterday, you think, we were trying desperately to get 300 likes on our page! It’s the stuff some companies dream of. It’s a nightmare for most. The thing …

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Jan 13

Baby Goat Snuggling Opportunity Goes Viral

It’s not hard to see how this happened: Virginia goat cheese producer Caromont Farm advertised on its Facebook page a need for volunteers to snuggle baby goats. People responded in droves, eager to get some goat love, and the story, adorably enhanced with tiny cable-knit sweater wearing kids, got picked up everywhere, like Buzzfeed, and ABC …

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Jan 04

Where to Host your Website

My firm manages websites for a number of clients and for some, we set up the client’s very first website, allowing us to make the hosting decisions for them. In addition, I’ve set up several websites of my own, for personal use or for the firm itself. For all of these I’ve used DreamHost for …

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Mar 06

How to Use Your Network to Help a Friend in Transition

I heard from a friend who lives in my city. Her relationship has ended, and she’s moving to another city in another, far-away state for a fresh start. Let’s pretend that city is Boulder, Colorado. I’ve always wanted to visit Boulder. Anyway, I wasn’t entirely sure who I know in or from Boulder, but I …

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Mar 05

LinkedIn: Zero to All-Star in Under Two Hours

One of the most requested services we offer seems so simple on its surface. The Executive Session is designed to help clients in a one-0n-one meeting define their individual professional communications goals, review and improve their online presence, and create a plan for them to continue on a strategic path. Since professionally, one’s LinkedIn presence …

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