Your business may have already taken up blogging efforts, but they’ve flagged, as many do, and you need a shot in the keister to get your online presence revived. As a reminder, small businesses that blog get 55% more traffic to their websites than businesses that do not blog. No, silly — don’t just take… Continue reading »
Sep
16
WTF? Friday: Why Fake it When You Can Have the Real Thing?
Today’s post is brought to you by Ken Mueller, the owner of Inkling Media, a Social Media and marketing company in Lancaster, PA. You just can’t fake some things. The other day I saw one of my friends post on Twitter: NEWS FLASH: Fake tans don’t look real And he’s right. You can spot a… Continue reading »
Sep
14
Is Social Media Really Worth My Time?
Chester Hull is a Caller Experience Expert at Prosound, and an intense proponent of helping companies provide outstanding experiences in all realms of customer interaction. He writes the Prosound Blog at www.prosoundusa.com/blog and you can connect by following Chester at facebook.com/chesterhull or twitter.com/chesterhull. “How should I use social media to reach the right people?” “How… Continue reading »
Sep
13
Twitter for Non-Traditional Business: When Contests and Customer Service Don’t Apply
I’m intrigued by my friend Rachel’s suggestion to blog about Twitter. I know her background is primarily serving nonprofits — and that’s where the “non-traditional” viewpoint comes from. It’s true that contests and customer service have far less applicability when the Twitter account is connected to an association, a charity or a service organization. Twitter,… Continue reading »
