It’s hard to be a blogger. It’s especially difficult if you are blogging for business, and not personal reasons. Here are a few tips to help the process, re-energize you and your content and improve your life as a business blogger. Read a lot of content (blogs) outside of your industry for inspiration. Make a… Continue reading »
Dec
01
Business Blogging: Are you Overthinking it?
Blogging for and about your business is more important now than ever. And yet, businesses are still struggling not only with the execution, but the concept. Here are some of the hangups I hear from clients roadblocked by blogging fear or misunderstanding: We don’t have a consumer project, so it doesn’t seem like anyone would… Continue reading »
Nov
28
Small Business Blogs: How to do it right
I’m so delighted and proud of the way SCARPA is using their blog. Yes! SCARPA is a client! Check this out — a recent blog post that incorporates several best practices elements, 3 Ways to Tie a Scarf: It provides value, teaching a skill clients really want to have. It uses video, thus capturing the… Continue reading »
