Monthly Archives

September 2010

5 Popular Blog Posts: Learning What You Like

By Social Media

Borrowing an idea from my friend Jay Baer in his great post, Content Lessons Learned From 25 Popular Blog Posts, and because this blog has not lived as long as Jay’s,  I’m reviewing the five most popular posts from Change the Conversation, below:

  1. Twitter: Why We Care What You Had for Breakfast Sometimes, when I’m incensed annoyed about something, I do my best writing. I guess you think so too because this post (with run-on sentences!) is a favorite so far. I think those of us who are active Twitter users “got” Twitter long before others and so have had to suffer the ridicule of others who don’t understand its power. It’s not about breakfast, people.
  2. Time vs. Newsweek and the Demise of the English Language called out a mistake and one of my pet peeves (peek, peak pique). Extra fun bonus: read the comments!
  3. How NOT to use LinkedIn: Three D’oh!s from a Real Life Example was another super popular post, probably because so many people in my network had experienced the same poorly-executed outreach. The result of this post has been an ongoing case study of what not to do and helped with instruction to others on the proper way to use LinkedIn and conduct oneself when engaging in social networking. (Incidentally, there was a follow-up conversation which took place and included a threat that I might not ever want to meet someone’s spouse in a dark alley. REALLY?)
  4. I watched a social media/reputation management nightmare unfolding in the local blogosphere and had several people direct me to it, suggesting it would make for excellent fodder for this blog. How could I resist that? As always, I try to be helpful here and redirect toward more productive use of social media and did so in Five Steps BHG Real Estate III Should Take Right Now. And you know what? I made a new friend from that one.
  5. Five Ways to Avoid a Social Media Spanking is another heavy-hitter and one of my personal favorites. It’s one of those posts I consider required reading for anyone representing their company on the internet. Share it with your employees and colleagues today!

Content lessons:

Like Jay, I’ve learned that numbers in headlines, or posts that include a numbered list seem to rank among the most popular. I will try to do more of these.

Twitter is a hot blog topic. People interested in learning about social media are still trying to get their arms around Twitter and posts that focus on that platform tend to do quite well.

You all seem to like it a lot when I get fired up about something or go after someone not following the “rules.” It’s good for me to channel my frustration into writing instead of oh, a pan of brownies, so when I’m annoyed I’ll stick more closely to the keyboard than the kitchen.

Do you have any favorites not listed above?

5 Ways to Get Started on Twitter

By Communications

A friend of mine is new to Twitter. In fact, he has a new job and as part of the job has been asked to become active in using it to help promote the business. He needs to fast-track to success on Twitter so just for him (hey, this is for my friend Tom, not for you! Stop reading this!) I’ve put together a list of five things Tom can do to get rolling with his Twitter account:

1. Create a bio that more fully tells us who he is and what he does. The bio should include his location and keywords about the business he’s in.

2. Increase the number of people he follows. Since Tom’s business is based in Charlottesville, Va. he should start there. I’ve done some of the work for him, using Tweepz to grab the people in Charlottesville who are active Twitter users.

3. Integrate his Twitter account into his other social platforms. For example, on LinkedIn, include his Twitter handle in the last name field and where LinkedIn lists Twitter in the profile fields as I’ve done with mine below:

4. Start tweeting! Yes this seems obvious but Tom has yet to interact with Twitter followers or the users he’s following, nor has he tweeted about what he’s doing or what he’s thinking.  Be thoughtful. Be interesting. Link to content you think others might find of interest. Be helpful and responsive.

5. Use a management tool like Tweetdeck or Hootsuite. It’s really cumbersome to try to manage a Twitter account when you begin following more than a few users and more than a few begin to follow and interact with you. It is also nice to be able to see, on one screen, your @ replies and direct messages in addition to the steady stream of updates from your friends. Schedule at least an hour a day to log in, catch up and engage with the Twitterverse.

After he gets the hang of this Twitter business, Tom can gauge his success by measuring his Twitter effectiveness using Klout.

Welcome to Twitter, Tom (and the rest of you who are new to tweets); we wish you much success!