The most frequent topic at the social media workshops I give on behalf of Standing Partnership is the separation of personal and professional. This usually provides and opportunity to point out that PRIVATE and personal are different and there is NO PLACE on the internet for the private. None. I think Dr. Ruth Westheimer said… Continue reading »
Jul
07
Collaborative Blogs, like Vampires, Suck
For years, I have been recommending that companies collaborate on a corporate blog. The thinking, of course, is that if there are more people shouldering the responsibility of the business’s online presence, then each contributing person will have to invest less time, individually. Well, I was wrong about how collaborative blogs work in practice. Sure,… Continue reading »
Jul
07
Websites with a Blog have 55% More Traffic
If your business website still doesn’t have a blog, today’s the day you might decide to change that. A recent study indicates that businesses that incorporate a blog on their website have 55% more visitors and 97% more inbound links. It is now, in my opinion, counterproductive to NOT have a blog on your website.… Continue reading »
