Last week, I blogged about my frustration with Chico’s and a customer service issue that I thought offered them the opportunity to change the conversation. I was pleased that a customer service manager went out of her way to call me and e-mail me to follow up. She even offered to locate the out-of-stock dress… Continue reading »
Feb
11
Feed Me, Seymour: 4 Reasons Your Site Needs an RSS Feed
1. It will make you less annoying. Offering an RSS feed to site visitors allows them to opt in to your content, when THEY want to read it. This is far less annoying than demanding they sign up for your e-newsletter. In the absence of either newsletter or feed, you’re forcing people to voluntarily remember… Continue reading »
Feb
10
Will Chico’s Change the Conversation? A Retail Challenge.
I was tempted by this e-mail, offering 25 percent off a dress I’d really like to own. I’m traveling a lot for work these days and a packable, flattering dress that goes with everything would really help extend my work wardrobe. So I clicked through to the Web site, intending to place an order. D’oh!… Continue reading »
