On September 23, 2014, I published a post called Social Media in a Crisis: How to Help the Search for Hannah Graham. I heard from a lot of people who were in support of the my guidance within. I heard from two people who had different opinions.
In my professional capacity with my firm, Jaggers Communications, I advise businesses and the people who represent them, in part, how to use social media and how to conduct themselves online to achieve business goals, to maintain a professional profile, and to establish strong personal brands. I also have more than 18 years’ experience in public relations and advising corporations and public entities in crisis communications strategy. I use my blog as a vehicle to advise people who are interested in these pursuits, and sometimes reach a much broader audience, as was the case with this post.
I am watching news unfold today from the Washington Post about possible misconduct within the Grand Jury in the Ferguson, Missouri criminal case regarding the shooting of Michael Brown. The news concerns Twitter and its use by members of the jury and their friends who also use Twitter.
Social media use can certainly complicate a criminal trial. It makes it very difficult to appoint a jury of people who have not seen or heard information or opinions about a case with news as widespread as the Ferguson shooting case, or as in the case against Jesse LJ Matthew and the disappearance of Hannah Graham. A compromised jury in a criminal case can sometimes result in a mistrial. Missteps in our criminal justice system can sometimes mean a guilty party goes free. It sometimes mean that an innocent person is charged.
My role, as a communications professional counseling others is to provide guidance about best practices. It’s to help us all be thoughtful about our communications both one-on-one and to a vast audience. I hope, like all members of the community in which I live, that Hannah Graham is found and justice is served.
We can help that cause by sharing sources for news, information relevant to the community (search sites, calls for volunteers, requests of the community made by the police department and other relevant content that needs to reach a larger audience.